Last week Google rolled out a new placement system for AdWords. After a conversation with a Google rep I was assured that the new system should result in a greater opportunity for advertisers to appear in the the position directly over the organic results, not first in the right hand column first above the organic [...]
Reputation management is a hot issue this year. Companies like Reputation Defender make some outlandish claims about being able to destroy information about you on the Internet. The $100 Seo is going to share a low cost method of managing your reputation.
Never do anything you don’t want your kids to find out about
When you get [...]
The simplest answer is now. Most e-commerce companies are coming into the holiday high season. Even though most people complain about seeing Christmas decorations too early many have already started shopping. And you should start thinking about your promotion that will be going into effect in October and November.
August is a good time to test [...]
What is the next big thing on the Internet? That’s a good question. A question that is worth a lot of money if you find the answer. So I will give some hints, but you have to share what you make.
The next big thing is not anything with Google in the name. Google has been [...]
In PPC Competition Part 1 we covered how to eyeball the level of competition for ad space. In PPC Competition Part 2 we covered how to assess how much your competitors are bidding on your pay per click phrases, and potential hidden competitors. In this installment we will look at another of the tools that [...]
Linking is an important subject for search optimization. Obviously links are important to search engines and to site owners, but there is a great deal of argument about how important and how valuable certain kinds of links are.
Links come in several flavors.
Navigation
Contextual
Sitewide
Reciprocal
Image
The biggest debate is whether certain flavors of links hurt your ranking in search [...]
Ben, one of the participants in the Netflix Prize, says that studying statistical inference suggests that Google’s Signals may have a very arbitrary relation to relevance.
One implication is that Google’s algorithm is less principled and more pragmatic than the average web designer might expect. If crappy websites tend to use more red text, using [...]
Recently I have been reading some very opinionated posts. Here is a round up polemics in the past two days.
Micheal Martinez comments on SEO Idiocy highlights the concept of forum/blog gurus, and a strong stance on the purpose of SEO.
SEO is not, never has been, and never will be about making money. Search engine [...]
Earlier I talked about how to start your research on PPC competition by looking at the results in Google. We found that there is not a great deal of competition for the 10 spaces on the first page of results. Today I will cover how to make some checks on price competition.
First the AdWords Traffic [...]
Engine Ready put out an intriguing article.
Our goal in the PPC battlefield is to trick our competition into believing that we have opted not to enter into battle with him for prime visibility of popular keyword phrases. If our [...]
