Hundred Dollar SEO

Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:

Is the whole page focused?
Does the message match the […]

I am a bit behind schedule making a post about the choices that were made on for the landing page contest, and the process of putting together the entry. I have been having issues with WordPress. I tried using SEO Title Tags to change the title of my pages. I was not impressed with the […]

I have decided to try out Blog Rush. I am also starting the process of designing a better layout for the blog in total. Hopefully by Friday I will have a completed post explaining the process behind my landing page and the things that I did right, and wrong.
Note 09-27-2007:
So far I am underwhelmed by […]

SEOmoz held a landing page competition. It was supposed to end in mid-August, but it had to be extended to reach statistical significance. Frankly this excites me, because my entry was the reason. Paul Robb and I were so close that it took almost 3000 visits per page to reach confidence that one performed better.
But […]

Congratulations to Paul Robb, who won the competition, beating my entry by 0.14%.
It is exciting that the two entries were so close that SEOmoz had to extend the competition by 3 weeks to reach confidence on which had a higher conversion rate. Both of the entries made significant improvements over the original — increasing the […]

I am going to make a round-up of a few of my favorite bloggers:

The highly popular SEOmoz – SEOmoz SEO Quiz
The beautiful and talented Vanessa Fox, who I would gladly drinkbait – Critique of SEOmoz SEO Quiz
The very opinionated Michael Martinez – SEO Visibility

The quiz has created a bit of a buzz. Largely around people […]

Google has announced that it is adding new functions to Web Optimizer.
The addition of an A/B testing option I think is great, definitely a boon for pages that don’t get a large enough set of traffic to support multi-variant testing. Also it is a better option for large scale change tests, like color scheme. And […]

While searching the Internet today I found a blog post about the SEOmoz Community that I wish I had seen back in March.
As excited as I was to find such a glowing comment it gave me a moment of pause. Why didn’t I see this 5 months ago? I primarily use my username for doing […]

I want to offer some guidelines for choosing who runs your search marketing campaigns. When you reach the point that you are expanding your web venture you have to tackle an important question – should you hire someone in-house or hire an agency?
The main advantage of the in-house option is control. You know exactly who […]