Hundred Dollar SEO

Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer’s take on some of the sites that I love or hate. Following is her take on Zappos.com:
For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can […]

And for you humor junkies:

Join the revolution demand a SEO standard. Also help me come up with a better mascot.

Today I started my daily blog reading with SlightlyShady’s primer for black hat networks and decided to travel through the blogroll and comment links. Every once in a while it is good to stretch into the corners of the business that I don’t read often. I found that many of these people frequent SEO-Theory. I […]

Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A […]

Three posts about how search engines work:

Rand Fishkin - covers how databases are likely used and what are dependent and independent variables. At the core it is a good question. He should continue this line by talking about how Yahoo! and Google work differently — especially since he places high value on links.
Micheal Martinez - […]

At the risk of butchering a statistical principle I will explain how search engines can determine the quality of links.
Search engines have a difficult job to perform. They need to take quantitative values (data points) and fulfill a qualitative criteria, users’ value of relevance. To accomplish this the search engines create algorithms — sets of […]

After playing with the Yahoo! plugin for a short while I have discovered that the plugin breaks where ever snippets are used in place of full posts. The result is a long string of code that makes the snippet unreadable. So I have decided not to use it anymore, hopefully Yahoo! will improve there next […]

Earlier I made the mistake of exporting one of my blogs to archive it. And to my surprise the process eradicated all of my image files thankfully I have recently downloaded the entirety of my image files over the weekend. But take this warning if you have a large number of image in your blog […]

Recently I have been putting much of my blogging energy into a series at SEOmoz. Today the series has come out:

Which Do You Need Customers or Traffic
Designing To Make Customers

I am going to be switching gears here to put out post more like those, that is longer in-depth posts. Please leave comments to let me […]

Jessica Bowman, the in-house SEO evangelist at Yahoo!, posted and article on where SEO belongs in the development cycle of a website. Here answer is, apparently, everywhere. She suggests that search optimization concerns should be addressed through out the process, especially at the beginning when you are setting goals for projects, at change points, and […]