I have recently been using StumbleUpon more frequently, and for a wide number of topics, and I have found some interesting sites. I also notice that I see certain people that I know from search marketing communities are very active. I might say extremely active. I have to wonder how many of the sites that […]
Entries from February 2008
Playing The Social Media Game
February 29th, 2008 1 Comment
Tags: Search Community · Social Media
Web Design for ROI
February 26th, 2008 No Comments
I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book.
Web Design for ROI is a […]
Tags: books · conversion · landing pages
How SEO Changes Search Engines
February 25th, 2008 1 Comment
On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. […]
Tags: Design · Google · Search Engines · SEO
SEO Irony
February 22nd, 2008 9 Comments
I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things […]
Tags: Linking · Search Engines · SEO · Yahoo
Commenting Issues
February 21st, 2008 No Comments
I received a couple of e-mails saying that the comments were not working. I believe I have fixed the problem. If you notice any issues please e-mail carlos@100dollarseo.com.
Thanks
Tags:
Real Recommendations For Landing Page Tests
February 20th, 2008 4 Comments
Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:
It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text […]
Tags: conversion · Design · landing pages · SEO
The SEO World According to Carlos
February 19th, 2008 No Comments
Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point […]
Tags: conversion · Design · SEO
SEO and Usability: Don’t Beat a Dead Horse
February 18th, 2008 No Comments
One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run […]
Tags: Design · landing pages · SEO
Optimizing for News and Video Search
February 15th, 2008 3 Comments
To thank Randy Ray for his many comments I am going to tackle video and news search today.
Optimizing for video searches.
Videos search should be approached in a very similar manner to searches for images.
Use standard coding — for videos that is <object>. Include size parameters for the object and <title> attribute, <name> attribute, and <standby>.
Surround […]
Optimizing For Image Search
February 13th, 2008 2 Comments
Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.
The first step is including keywords in your alt tag. Images […]