Monthly Archives: February 2008

Playing The Social Media Game

I have recently been using StumbleUpon more frequently, and for a wide number of topics, and I have found some interesting sites. I also notice that I see certain people that I know from search marketing communities are very active. I might say extremely active. I have to wonder how many of the sites that [...]

Web Design for ROI

I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book.
Web Design for ROI is a [...]

How SEO Changes Search Engines

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. [...]

SEO Irony

I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things [...]

Commenting Issues

I received a couple of e-mails saying that the comments were not working. I believe I have fixed the problem. If you notice any issues please e-mail carlos@100dollarseo.com.
Thanks

Real Recommendations For Landing Page Tests

Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:

It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text [...]

The SEO World According to Carlos

Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point [...]

SEO and Usability: Don’t Beat a Dead Horse

One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run [...]

Optimizing for News and Video Search

To thank Randy Ray for his many comments I am going to tackle video and news search today.
Optimizing for video searches.
Videos search should be approached in a very similar manner to searches for images.

Use standard coding — for videos that is <object>. Include size parameters for the object and <title> attribute, <name> attribute, and <standby>.
Surround [...]

Optimizing For Image Search

Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.

The first step is including keywords in your alt tag. Images [...]