One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I’m not sure how I feel about the things that she points out.
The basic premise is solid — broad match can [...]
Entries from March 2008
Closing the Loop on PPC Pitfalls
March 4th, 2008 2 Comments
Tags: Google · pay per click · PPC
