Author Archives: Carlos del Rio

Anchor Text For Internal Links

If you have spent any time working on search optimization, novice to guru (ha ha), then you have spent some time worrying about anchor text. Inc Magazine has an answer for you: just link the entire page to itself. The image above is an accident, I assume because it has been corrected, but for a [...]

More About Quality Score

credit: smashz
Due to illness I am writing more about Quality Score, rather than coming up with a new idea.
From Google:
I. Quality Score for Google and the Search Network
While we continue to refine our Quality Score formulas for Google and the search network, the core components remain more or less the same:

The historical clickthrough rate (CTR) [...]

Google Landing Page Standards

credit: Mark Strozier
It has now been a while since the new landing page assessments have been rolled out on Google. How have they affected you?
Compare two directory sites, both show Google Ads and buy Google Ads:
SourceTool.com & Business.com
Which has a better landing page? One clearly has more content. Next let’s look at the search results [...]

Traffic For a Year - SEO Efforts, or SMO?

Micheal Martinez is calling us all out today. He says that anyone who gets a substantial amount of their traffic from social media sites should reexamine their title. He says you shouldn’t call your self a search engine optimizer if you are spending significant amount of time working the social media angle, including putting social [...]

Why Does Google Nofollow Internal Links

Today while administrating an e-mail account I discovered that Google is nofollowing all of the links on GMail for Business:

Every single link: Privacy Policy, other Google Apps, the whole page. The question is why? There aren’t many reasons that someone might link to their mail login page (that lives on the Google top level domain), [...]

The Problem With Chrome

Well first there is no Mac support.
More importantly there is a lingering question: how does a browser serve Google?
We know that Google is not a benevolent organization. They artificially manipulate the demand curve of advertising and continually create opt-in programs that give them surreptitious access to your information. So, why would Google want a browser? [...]

Internet Marketing And SEO Best Practices

credit: nickwheeleroz
Always Be Testing leveled a challenge against a very popular concept, Best Practices.
What are best practices?
A set of commonly employed policies and actions that are know to produce high results in a business vertical or industry.
Many people talk about best practices when talking about SEO, Usability and Analytics. There is a trap in there. [...]

Blog Spamming: How To & Why You Should Stop

credit: vagrantant
This morning I sat down to coffee and blog administration when I saw this:

Monte Dyer | kzix@eezxu.com | josephite.com | IP: 200.63.42.136

antihumbuggist chou hobblingly hypotensor jumpseed pavy hafiz protomeristem

Consolidated Press (http://www.consolidatedpress.net/)
http://www.cnn.com/2000/US/08/25/inner.city.film.school/
Lucan Basketball Club (http://homepage.eircom.net/%7Elucanbasketball)
http://www.contrinex.com/
Don Bender - Bender and Associates Realty (http://www.benderrealestate.com/)
http://www.zadokco.co.il/
Static Electricity Projects (http://www.amasci.com/emotor/statelec.html)
http://www.musicfanclubs.org/davematthews/

Not Spam — Aug 18, 3:18 AM — [ [...]

Always Be Testing: A Cookbook For Web Optimizer

credit: mikeautry1
Last week when a copy of Always Be Testing: The Complete Guide to Google Website Optimizer showed up at my door I was excited and intrigued. What exactly do Bryan, Lisa and John have in store for the reader?
After reading both Call to Action and Waiting for Your Cat to Bark I was surprised [...]

Tiers Of Transparency: Corporate Social Media

photo credit: willem velthoven
Marty Weintraub gave me a call yesterday. After talking to him for a bit I realized that I should probably cover a response to the concepts, the meat, of his brand ambassador discussion.
Where does one draw the line in building “real,” fictional, and hybrid social profiles? How much should be man…how [...]