Hundred Dollar SEO

photo credit: SuperFantastic
Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google — sometimes as high as 80%. It is difficult not to laugh at that. Having a business that is entirely contingent […]

How do search queries come into existence?
For anyone following Eliot Spitzer a new phrase appeared this morning Ashley Alexandra Dupre. Ms. Dupre is the second most searched term for March 13th on Google. She is the intended result of 6 out of the top twenty searches. Think about that for a minute, a significant portion […]

Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:

Is the whole page focused?
Does the message match the […]

Google has announced that it is adding new functions to Web Optimizer.
The addition of an A/B testing option I think is great, definitely a boon for pages that don’t get a large enough set of traffic to support multi-variant testing. Also it is a better option for large scale change tests, like color scheme. And […]