Hundred Dollar SEO

photo credit: ANDI2…..
In college I had a friend who said “If it’s not worth doing, it’s not worth doing right.” I think that is a moment of genius. He communicates a subtle message — and it is NOT laziness. It is about priorities. If you have limited time you have to choose what [...]

photo credit: SuperFantastic
Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google — sometimes as high as 80%. It is difficult not to laugh at that. Having a business that is entirely contingent [...]

photo credit: Finstr
Today I have been doing a good deal of “away from the computer work” and Internet exploration. Checkout a landing page review that I did at SEOmoz. I compare and contrast decisions that were made by the original designer and introduce the changes with a revised page so you can see the [...]

Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions.
The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system — like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments [...]

Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor.
I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. [...]

I haven’t written about landing pages in a while so I will cover a basic issue — the primary types of landing pages.
Stand Alone.
Most people have experienced this type of landing page. This is the type that is frequently employed by e-books and lead generation sites. All of the information is given in one location [...]

I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book.
Web Design for ROI is a [...]

Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:

It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text [...]

Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point [...]

Recently I have been putting much of my blogging energy into a series at SEOmoz. Today the series has come out:

Which Do You Need Customers or Traffic
Designing To Make Customers

I am going to be switching gears here to put out post more like those, that is longer in-depth posts. Please leave comments to let me [...]