Hundred Dollar SEO

Most web users have short attention spans. So you need to cater to this in your design and copy on landing pages.
For design this means generally means minimalism. Reducing the number of color that you employ make the visual processing easy. You can easily make the most important parts of your page the most interesting […]

People like pictures. People like graphs. Most people don’t like reading.

I have been bogged down trying to write an explication of the landing page that I built for the SEOmoz competition. I have been very busy lately with two very exciting clients and I have not been satisfied the results of my break down of the page so I am taking a different approach.
One of […]

Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:

Is the whole page focused?
Does the message match the […]

SEOmoz held a landing page competition. It was supposed to end in mid-August, but it had to be extended to reach statistical significance. Frankly this excites me, because my entry was the reason. Paul Robb and I were so close that it took almost 3000 visits per page to reach confidence that one performed better.
But […]

Congratulations to Paul Robb, who won the competition, beating my entry by 0.14%.
It is exciting that the two entries were so close that SEOmoz had to extend the competition by 3 weeks to reach confidence on which had a higher conversion rate. Both of the entries made significant improvements over the original — increasing the […]