Hundred Dollar SEO

Yesterday I went in to moderate the comments on “SEO Standards Protect Site Owners” and I found the most amazingly stupid piece of comment spam. Someone had actually copied verbatim 3 sentences from the post and put a link in it to their site.
Generally I am all for furthering discussion, even if you are not […]

Continuing from my post on nofollowing internal navigation I want to discuss, theoretically, how to design internal structures to selectively drive value. This will necessarily be a partial explanation because I am not going to cover content issues, only links structure. As such don’t throw these recommendations at your favorite site unless you are sure […]

Use of nofollow has been a hot topic last week, SEOmoz tentatively claimed that nofollow changes in their architecture may have been the reason that they saw an increase in search traffic over the last few months. Tempers flared in the comments and many people responded directly about PageRank sculpting and siloing some people responded […]

At the risk of butchering a statistical principle I will explain how search engines can determine the quality of links.
Search engines have a difficult job to perform. They need to take quantitative values (data points) and fulfill a qualitative criteria, users’ value of relevance. To accomplish this the search engines create algorithms — sets of […]

Linking is an important subject for search optimization. Obviously links are important to search engines and to site owners, but there is a great deal of argument about how important and how valuable certain kinds of links are.
Links come in several flavors.

Navigation
Contextual
Sitewide
Reciprocal
Image

The biggest debate is whether certain flavors of links hurt your ranking in search […]