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Entries Tagged as 'Search Marketing'

Amplify The Voice of Your Customer

April 9th, 2008 No Comments

photo credit: the Comic Shop
Who is your customer? What do they want?
I want to think that my audience are people that are somewhat aware of marketing on the Internet. People that have a concept of longtail, social media, etc. I wonder what that person wants to see.
I think there is a lack of intermediate […]

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Are You a Sellout?

April 1st, 2008 No Comments

According to a young woman I met this weekend you are, or will be. Everyone eventually gives up the long hard road to their dreams for the comfort of immediate reward. The real question is how much have you sold?
Search has 3 major players makers, rankers, and searchers

Makers build content: Bloggers, web designers, game makers, […]

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Ducklings and Social Media

March 28th, 2008 No Comments

Baby ducks are amazing! They are cute, fluffy, and — I assume — crunchy. According to Taco Bell commercials a duckling could only be better if it were covered in cheese.
Beyond tasteless jokes ducklings have an amazing ability, imprinting. Ducks will literally attach themselves to the first large object they see. If you wear white […]

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Vanessa Hudgens and Ashley Dupre Teach You About Search

March 13th, 2008 No Comments

How do search queries come into existence?
For anyone following Eliot Spitzer a new phrase appeared this morning Ashley Alexandra Dupre. Ms. Dupre is the second most searched term for March 13th on Google. She is the intended result of 6 out of the top twenty searches. Think about that for a minute, a significant portion […]

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Advancing SEO: Change the way you think

March 12th, 2008 No Comments

Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:

Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there […]

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How SEO Changes Search Engines

February 25th, 2008 1 Comment

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. […]

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SEO Irony

February 22nd, 2008 9 Comments

I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things […]

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The SEO World According to Carlos

February 19th, 2008 No Comments

Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point […]

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SEO and Usability: Don’t Beat a Dead Horse

February 18th, 2008 No Comments

One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run […]

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Optimizing For Image Search

February 13th, 2008 2 Comments

Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.

The first step is including keywords in your alt tag. Images […]

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