On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. [...]
Entries Tagged as 'Search Marketing'
How SEO Changes Search Engines
February 25th, 2008 1 Comment
Tags: Design · Google · Search Engines · SEO
SEO Irony
February 22nd, 2008 9 Comments
I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things [...]
Tags: Linking · Search Engines · SEO · Yahoo
The SEO World According to Carlos
February 19th, 2008 No Comments
Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point [...]
Tags: conversion · Design · SEO
SEO and Usability: Don’t Beat a Dead Horse
February 18th, 2008 No Comments
One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run [...]
Tags: Design · landing pages · SEO
Optimizing For Image Search
February 13th, 2008 2 Comments
Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.
The first step is including keywords in your alt tag. Images [...]
Cheap SEO - How To Do SEO With 100 Dollars
February 8th, 2008 7 Comments
Originally I was going to do another site review like the one for Zappos, but I have a friend coming in from out of state so I decided to spend some extra time cleaning.
So I am revisiting the original inspiration for this site, my answer to the question of Cheap SEO.
You get what you pay [...]
Tags: Analytics · Google · SEO
Stripped Search: Why Stephen Colbert Should Interview Me
February 7th, 2008 3 Comments
Checking my links today I discovered two strange looking links. Apparently someone republished my review of Zappos (note: I they actually took the internal linking post) as theirs, which was subsequently scraped and attributed to the first person.
This left me confused and a bit derailed from my original blog idea, I forget what I was [...]
Tags: internal linking · Linking · SEO
Zappos: Clutter Sells, Apparently.
January 30th, 2008 2 Comments
Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer’s take on some of the sites that I love or hate. Following is her take on Zappos.com:
For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can [...]
Tags: Design · Google · internal linking · Linking · SEO
A Smart Start - Online Marketing Guides
January 28th, 2008 No Comments
Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A [...]
Tags: Google · pay per click · Yahoo
Can Cars Drive Traffic to Your Site?
November 29th, 2007 4 Comments
What about a bus? Would you welcome traffic by bus?
Recently I have been slow in blogging in favor of a trip to Mexico, specifically Puerto Vallarta. Even in a poor country I was welcomed by a familiar sight, web addresses. Everything had a web address on it from corner breakfast places to the giant billboards [...]
Tags: Blogging