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Entries Tagged as 'SEM'

How Will Millennials Change Your Business?

May 6th, 2008 No Comments

photo credit: majamom
What is the Internet?

A series of tubes? - Sen. Ted Steven
For porn? - Avenue Q
Widely misused?
Where I found my last job

Whatever you answer is ok with me. Whether you see it as an informational resource, a way to pirate content, a source to make money, or a hurtling dump truck — it […]

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Site Review: The Onion

May 1st, 2008 No Comments

URL: http://www.theonion.com/content/magazine/a_statement_followed_by_a
Title: A Statement Followed By A Question Separated By A Colon | The Onion - America’s Finest News Source
Meta: The Onion, America’s Finest News Source, is an award-winning publication covering world, national, and * local issues. It is updated daily online and distributed weekly in select American cities.

The Onion warms my heart by forcing […]

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Dirty Sexy SEO Men

April 25th, 2008 8 Comments

A couple of months ago I had a wonderful day — I was the undisputed 2nd Sexiest Man in SEO. Not only that I was the first result for Sexiest Man in Search, which is more of an accomplishment considering that there are 29 times the number of results and the search for the sexiest […]

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Marketing Through Craigslist

April 22nd, 2008 No Comments

photo credit: The Rocketeer
Craigslist is both a bane and a boon to your work. It is popular, easy, highly effective, and frequently abused.
Here are some tips for getting better results from Craigslist:

Get a Craigslist account – This will make posting and reposting quicker and easier.
Write like you are advertising – You are given plenty […]

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Do You Have A Complete Strategy?

April 21st, 2008 1 Comment

photo credit: SuperFantastic
Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google — sometimes as high as 80%. It is difficult not to laugh at that. Having a business that is entirely contingent […]

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Amplify The Voice of Your Customer

April 9th, 2008 No Comments

photo credit: the Comic Shop
Who is your customer? What do they want?
I want to think that my audience are people that are somewhat aware of marketing on the Internet. People that have a concept of longtail, social media, etc. I wonder what that person wants to see.
I think there is a lack of intermediate […]

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Are You a Sellout?

April 1st, 2008 No Comments

According to a young woman I met this weekend you are, or will be. Everyone eventually gives up the long hard road to their dreams for the comfort of immediate reward. The real question is how much have you sold?
Search has 3 major players makers, rankers, and searchers

Makers build content: Bloggers, web designers, game makers, […]

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Vanessa Hudgens and Ashley Dupre Teach You About Search

March 13th, 2008 No Comments

How do search queries come into existence?
For anyone following Eliot Spitzer a new phrase appeared this morning Ashley Alexandra Dupre. Ms. Dupre is the second most searched term for March 13th on Google. She is the intended result of 6 out of the top twenty searches. Think about that for a minute, a significant portion […]

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Advancing SEO: Change the way you think

March 12th, 2008 No Comments

Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:

Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there […]

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How SEO Changes Search Engines

February 25th, 2008 1 Comment

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. […]

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