Checking my links today I discovered two strange looking links. Apparently someone republished my review of Zappos (note: I they actually took the internal linking post) as theirs, which was subsequently scraped and attributed to the first person.
This left me confused and a bit derailed from my original blog idea, I forget what I was [...]
Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A [...]
Jessica Bowman, the in-house SEO evangelist at Yahoo!, posted and article on where SEO belongs in the development cycle of a website. Here answer is, apparently, everywhere. She suggests that search optimization concerns should be addressed through out the process, especially at the beginning when you are setting goals for projects, at change points, and [...]
I want to offer some guidelines for choosing who runs your search marketing campaigns. When you reach the point that you are expanding your web venture you have to tackle an important question – should you hire someone in-house or hire an agency?
The main advantage of the in-house option is control. You know exactly who [...]
The simplest answer is now. Most e-commerce companies are coming into the holiday high season. Even though most people complain about seeing Christmas decorations too early many have already started shopping. And you should start thinking about your promotion that will be going into effect in October and November.
August is a good time to test [...]
Today Rand Fishkin wrote an interesting post about 10 questions you should ask to determine your value as an SEO. It is a good read, especially the comments.
It’s no secret that I’ve been frequently dissapointed by the level of knowledge of many SEO companies, even those who have a big presence in the industry. [...]
