Hundred Dollar SEO

Today’s SEO review is of James Kinloch site. Yesterday he stopped by to comment on “Are you Doing Opt-in Wrong?” and invited me to check out his site. He wants the phrase creative SEO.

What is Creative SEO?

To qualify as creative you need to be doing something that is notably out side of the norm. Link dropping in comments & forums, optimizing titles & tags, or building a site map are not really creative — they are commonplace. Matt Inman’s Widgetbait gone horrible and destructive because of a silly mistake does qualify as creative. Matt’s “godzilla turd sized mistake” gave him an opportunity to create a very popular article on a powerful site, drop the name of his new site and links from the post, and purge the majority of his bad links from his old site. His mistake has given him a clean break from the sketchy things that where done to JustSayHi before his time.

Creative doesn’t mean way out in left field, creative means getting better value from your tools and resources.

So, on with the review of James Kinlochs site.

• URL: http://www.jameskinloch.co.uk/creativesite.html
• Title: Creative seo james kinloch
• Meta: N/A

First Thoughts

From my understanding James apparently is targeting the phrase creative seo. He uses the phrase Creative SEO in is his title, but he should consider capitalizing his title and separating his name from the phrase

Since he is using this as his Home Page he might as well name it something like creative-seo.html instead of creativesite.html. Separating your words will make the URLs easier to read.

Also he should consider using a meta description.

Creative SEO title and content

James has used his target phrase in his H1 and 5 times in his content, twice in <strong> and once with <em>. That is a nice high density for the key phrases, but there isn’t much useful information here so he might as well include some of the content that is accessed by the giant “Next” button in the lower right that obscures your bottom navigation. For that matter he should probably get rid of the bottom navigation, since it is an exact copy of the top nav.

Creative SEO Links

James has only linked 50% of his navigation currently, so he is missing much of the value. The anchor text is not particularly informative either. Navigating his site is largely a guessing game of where you will end up and what navigation choices you will have. James should consider changing his architecture to consolidate more of his content on each page and to get rid of the unused portion of his navigation.

Use of Images

On his main page James Kinloch has only given alt text to 3 out of 9 images and 2 of the alt text are the path for the image. He should change the alt text to be more informative, especially for the images that are also links.

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