Hundred Dollar SEO

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What is the Internet?

1. A series of tubes? - Sen. Ted Steven
2. For porn? - Avenue Q
3. Widely misused?
4. Where I found my last job

Whatever you answer is ok with me. Whether you see it as an informational resource, a way to pirate content, a source to make money, or a hurtling dump truck — it isn’t going away. The Internet will, however, change drastically over the next decade, and the decade after that also. What are you going to do about it?

I think that anyone who is in marketing should read The Fourth Turning. Neil Howe and William Strauss make a compelling argument that Western Society has a cycle of generational archetypes that greatly affect the way that crisis, and I believe innovation, are handled. Currently the Internet is in a state where it is directed by Baby Boomers (1943 - 1960), constructed by Generation X (1960 - 1981) and Early Millennials (born after 1982) and learning to serve everyone.

The common beliefs and experiences of each generation leads them to interact with technology, change, and work in similar ways. Generation X has a low amount of corporate pride, preferring small business, but the Millennials are the beginnings of a new return to company, and corporate (Brand?), loyalty. Download the questionnaire (PDF) that JWT used to asses the changes in attitude that the Millennials display. On the Internet the mark of a successful manager/director may be the ability teach this new crop of workers how to communicate cross-generationally through the web.

I strongly recommend reading both The Fourth Turning and the survey from JWT. Together they will give you good insights into how you are engaging the world and how to communicate cross-generationally.

Tags:   content development · informational resource · marketing strategy · technology change · what is the internetNo Comments

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