Hundred Dollar SEO

• URL: http://www.dougfirlounge.com/
• Title: Doug Fir Lounge - Portland Oregon
• Meta:
• Description: Doug Fir Lounge is Portland’s hottest music venue featuring live shows almost every night of the week, a restaurant and bar open 7 am to 4 am 7 nights a week, serving breakfast, lunch, dinner, cool cocktails and late night bar menu.
• Keywords: dougfir, doug fir lounge, the doug fir, portland live music, lower burnside events, portland events, portland music, live music venues, portland bar scene, bars in portland, the doug, doug fir, douglas fir, jupiter hotel, portland cool places, hip hotels, portland style, hot portland, doug fir directions

I am visiting Portland this week and I decided to visit the Doug Fir Lounge because of their 3pm happy hour, wifi, and nostalgia for my time living here. So I might as well show them some love by reviewing their website.

Their Title is near perfect, it is exactly the most popular search for them and contains the elements of the less common versions of the search. Their Description answers many of the questions that likely arise from the search. But I would change it slightly:

830 E Burnside. Live music almost every night of the week, a restaurant and bar open 7 am to 4 am 7 nights a week, 3pm - 7pm happy hour, WiFi, and late night bar menu.

This incorporates more possible searches and makes mobile search more fruitful.

While the title is good for the homepage they have the same title on all pages, so they are missing a lot of value. Also they name their galleries as gallery(#).html they should use the name of the gallery associated section — like this: gallery-lounge.html.

Finally this site is very image heavy, but I don’t see alt tags. Also they should reduce the resolution on the wood grain they are using, it makes the page load noticeably slow even on high speed connections.

Being conscious of image use and size is very important for bar etc. that are heavily search on mobile connections.

Tags:   DesignNo Comments

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