Hundred Dollar SEO

• URL: http://www.theonion.com/content/magazine/a_statement_followed_by_a
• Title: A Statement Followed By A Question Separated By A Colon | The Onion - America’s Finest News Source
• Meta: The Onion, America’s Finest News Source, is an award-winning publication covering world, national, and * local issues. It is updated daily online and distributed weekly in select American cities.

The Onion warms my heart by forcing me to expel laughter. They also do a reasonably good job of taking advantage of opportunities for text on image heavy pages.

The first thing that I noticed is that there is no associated text. They put in time to make a funny premise for a cover story but they didn’t give a quote or excerpt. That is a missed opportunity. Next they have the same thing for Alt and Title on the image. Alt is to indicate what is in the image, title is what the image is about, unless your goal is keyword stuffing you should use them for their intended purpose. Instead of repeating the title tag from the header they could use the full title of the cover story “A Statement Followed By A Question Separated By A Colon: An Effective Journalistic Technique?”

The title tag from the header is longer than Google renders in search results, but they have mitigated this issue by using their brand at the beginning of their description. They have done a good job with the URL, underscores are good for search, but are not great for users.

The Onion is not taking full advantage of their More Magazines section, they should have slightly smaller images of the adjacent issues and text links to their most popular issues. That way they get more link distribution from their popular entries.

Tags:   content development · site structureNo Comments

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