Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions.
The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system — like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments [...]
Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor.
I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. [...]
I haven’t written about landing pages in a while so I will cover a basic issue — the primary types of landing pages.
Stand Alone.
Most people have experienced this type of landing page. This is the type that is frequently employed by e-books and lead generation sites. All of the information is given in one location [...]
Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:
Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there [...]
I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book.
Web Design for ROI is a [...]
Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:
It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text [...]
Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point [...]
Recently I have been receiving a growing number of visitors through Google Image Search. So I am going to talk a bit about the difference between search and image search.
One of that first differences it that what you call your images, file name and alt text, is not the only factor in the ranking for [...]
I am a former teacher and part-time artist. I love to travel and enjoy any excuse to go somewhere new or try something I have never done before. Current goals include a trip to Europe and the completion of a photography project that is in the planning stages. I am a fan of gold sprints [...]
Recently I have been putting much of my blogging energy into a series at SEOmoz. Today the series has come out:
Which Do You Need Customers or Traffic
Designing To Make Customers
I am going to be switching gears here to put out post more like those, that is longer in-depth posts. Please leave comments to let me [...]
