Hundred Dollar SEO

Last week I saw an influx of Advanced SEO posts. I think that they are all off the mark in one sense or another. To me they all seem like this guy:

What Shimon Sandler thinks is Advance SEO:

An Excerpt:
“A silo is a vertical page linking design. You have your landing page, or your main page, [...]

URL: http://www.dougfirlounge.com/
Title: Doug Fir Lounge - Portland Oregon
Meta:
Description: Doug Fir Lounge is Portland’s hottest music venue featuring live shows almost every night of the week, a restaurant and bar open 7 am to 4 am 7 nights a week, serving breakfast, lunch, dinner, cool cocktails and late night bar menu.
Keywords: dougfir, doug fir lounge, the [...]

Url: www.FoundationSeattle.com
Title: Foundation v5
Meta: N/A

The Foundation Seattle is a group that throws parties for charity events for organizations in Seattle and gets matching funds from companies like Microsoft. Right now they only show up for the domain name. Which is unfortunate, they really could use search both to their advantage and to the advantage of [...]

According to a young woman I met this weekend you are, or will be. Everyone eventually gives up the long hard road to their dreams for the comfort of immediate reward. The real question is how much have you sold?
Search has 3 major players makers, rankers, and searchers

Makers build content: Bloggers, web designers, game makers, [...]

While attending a birthday party I overheard an interesting conversation between two of the participants. A man was telling, or trying to tell, a woman that you should avoid making things complicated. But in an attempt to say Eschew Obfuscation gave me my headline. He proved his point to me but confused the woman.
Keeping things [...]

Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions.
The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system — like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments [...]

Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor.
I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. [...]

Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:

Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there [...]

I want to give you a visual representation of how people build websites. There are some trends that you see when you start playing with people’s sites, they resemble a dog in some fashion. Here are some of  the dogs out there and how to improve them.
Corgis - Plenty of content, spotty design.
Photo by: [...]

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. [...]