Hundred Dollar SEO

Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point […]

One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run […]

Continuing from my post on nofollowing internal navigation I want to discuss, theoretically, how to design internal structures to selectively drive value. This will necessarily be a partial explanation because I am not going to cover content issues, only links structure. As such don’t throw these recommendations at your favorite site unless you are sure […]

Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer’s take on some of the sites that I love or hate. Following is her take on Zappos.com:
For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can […]

Recently I have been putting much of my blogging energy into a series at SEOmoz. Today the series has come out:

Which Do You Need Customers or Traffic
Designing To Make Customers

I am going to be switching gears here to put out post more like those, that is longer in-depth posts. Please leave comments to let me […]

Most web users have short attention spans. So you need to cater to this in your design and copy on landing pages.
For design this means generally means minimalism. Reducing the number of color that you employ make the visual processing easy. You can easily make the most important parts of your page the most interesting […]

Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:

Is the whole page focused?
Does the message match the […]

I have decided to try out Blog Rush. I am also starting the process of designing a better layout for the blog in total. Hopefully by Friday I will have a completed post explaining the process behind my landing page and the things that I did right, and wrong.
Note 09-27-2007:
So far I am underwhelmed by […]

SEOmoz held a landing page competition. It was supposed to end in mid-August, but it had to be extended to reach statistical significance. Frankly this excites me, because my entry was the reason. Paul Robb and I were so close that it took almost 3000 visits per page to reach confidence that one performed better.
But […]

Congratulations to Paul Robb, who won the competition, beating my entry by 0.14%.
It is exciting that the two entries were so close that SEOmoz had to extend the competition by 3 weeks to reach confidence on which had a higher conversion rate. Both of the entries made significant improvements over the original — increasing the […]