Congratulations to Paul Robb, who won the competition, beating my entry by 0.14%.
It is exciting that the two entries were so close that SEOmoz had to extend the competition by 3 weeks to reach confidence on which had a higher conversion rate. Both of the entries made significant improvements over the original — increasing the [...]
SEOmoz Landing Competition, A Fierce Battle.
September 17th, 2007 No Comments
Tags: conversion · Design · landing pages · SEO
Learn What Kind of Gas Google Puts in “The Engine”
August 14th, 2007 No Comments
Ben, one of the participants in the Netflix Prize, says that studying statistical inference suggests that Google’s Signals may have a very arbitrary relation to relevance.
One implication is that Google’s algorithm is less principled and more pragmatic than the average web designer might expect. If crappy websites tend to use more red text, using [...]
If I Had a Crowbar: SEM Theory
August 9th, 2007 No Comments
Recently I have been reading some very opinionated posts. Here is a round up polemics in the past two days.
Micheal Martinez comments on SEO Idiocy highlights the concept of forum/blog gurus, and a strong stance on the purpose of SEO.
SEO is not, never has been, and never will be about making money. Search engine [...]