Hundred Dollar SEO

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. [...]

To thank Randy Ray for his many comments I am going to tackle video and news search today.
Optimizing for video searches.
Videos search should be approached in a very similar manner to searches for images.

Use standard coding — for videos that is <object>. Include size parameters for the object and <title> attribute, <name> attribute, and <standby>.
Surround [...]

Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.

The first step is including keywords in your alt tag. Images [...]

Recently I have been receiving a growing number of visitors through Google Image Search. So I am going to talk a bit about the difference between search and image search.
One of that first differences it that what you call your images, file name and alt text, is not the only factor in the ranking for [...]

Originally I was going to do another site review like the one for Zappos, but I have a friend coming in from out of state so I decided to spend some extra time cleaning.
So I am revisiting the original inspiration for this site, my answer to the question of Cheap SEO.
You get what you pay [...]

Use of nofollow has been a hot topic last week, SEOmoz tentatively claimed that nofollow changes in their architecture may have been the reason that they saw an increase in search traffic over the last few months. Tempers flared in the comments and many people responded directly about PageRank sculpting and siloing some people responded [...]

Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer’s take on some of the sites that I love or hate. Following is her take on Zappos.com:
For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can [...]

Today I started my daily blog reading with SlightlyShady’s primer for black hat networks and decided to travel through the blogroll and comment links. Every once in a while it is good to stretch into the corners of the business that I don’t read often. I found that many of these people frequent SEO-Theory. I [...]

Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A [...]

Three posts about how search engines work:

Rand Fishkin - covers how databases are likely used and what are dependent and independent variables. At the core it is a good question. He should continue this line by talking about how Yahoo! and Google work differently — especially since he places high value on links.
Micheal Martinez - [...]