Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A [...]
Three posts about how search engines work:
Rand Fishkin - covers how databases are likely used and what are dependent and independent variables. At the core it is a good question. He should continue this line by talking about how Yahoo! and Google work differently — especially since he places high value on links.
Micheal Martinez - [...]
Do you optimize your ads for pay-per-click manually? You should.
Both AdWords and Yahoo! Search Marketing offer a convenient option to “Optimize” ads.
Yahoo! :
Google:
It is tempting to use these option if you are new to the system, but they do not have your best interest in mind. Both systems will skew the ads they serve based [...]
Micheal Martinez is an interesting fellow. He writes expansively. Most days he puts out more written content than I put out in a week, and today is no exception. I actually have a little trouble reading his entries because of the small type and compact organization — but that is beside the point. Today he [...]
Most web users have short attention spans. So you need to cater to this in your design and copy on landing pages.
For design this means generally means minimalism. Reducing the number of color that you employ make the visual processing easy. You can easily make the most important parts of your page the most interesting [...]
Because of my interest in the lovely and talented Vanessa Fox, and her blog Vanessa Fox Nude I have become entwined in the reputation of both Vanessa del Rio, to whom I am not related, and Vanessa Hudgens, who I have never met. All from a comment “The beautiful and talented Vanessa Fox, who I [...]
Google verifies that I was right about locations appearing in AdWords ads because of GeoTargeting.
We show the name of the region or city based on the Internet Protocol (IP) address of the user. For example, if you target both Madrid and Barcelona, a user located in Madrid sees the word ‘Madrid.’ A user in Barcelona [...]
Google has announced that it is adding new functions to Web Optimizer.
The addition of an A/B testing option I think is great, definitely a boon for pages that don’t get a large enough set of traffic to support multi-variant testing. Also it is a better option for large scale change tests, like color scheme. And [...]
While searching the Internet today I found a blog post about the SEOmoz Community that I wish I had seen back in March.
As excited as I was to find such a glowing comment it gave me a moment of pause. Why didn’t I see this 5 months ago? I primarily use my username for doing [...]
Last week Google rolled out a new placement system for AdWords. After a conversation with a Google rep I was assured that the new system should result in a greater opportunity for advertisers to appear in the the position directly over the organic results, not first in the right hand column first above the organic [...]
