photo credit: SuperFantastic
Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google — sometimes as high as 80%. It is difficult not to laugh at that. Having a business that is entirely contingent [...]
photo credit: Finstr
Today I have been doing a good deal of “away from the computer work” and Internet exploration. Checkout a landing page review that I did at SEOmoz. I compare and contrast decisions that were made by the original designer and introduce the changes with a revised page so you can see the [...]
Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions.
The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system — like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments [...]
Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor.
I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. [...]
I haven’t written about landing pages in a while so I will cover a basic issue — the primary types of landing pages.
Stand Alone.
Most people have experienced this type of landing page. This is the type that is frequently employed by e-books and lead generation sites. All of the information is given in one location [...]
I just finished reading the Lance Loveday & Sandra Niehaus book Web Design for ROI: Turning Browsers into Buyers and Prospects Into Leads and I am looking forward to meeting Lance at SMX West. As promised in an earlier post I am going to do a review of the book.
Web Design for ROI is a [...]
Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:
It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text [...]
One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run [...]
Most web users have short attention spans. So you need to cater to this in your design and copy on landing pages.
For design this means generally means minimalism. Reducing the number of color that you employ make the visual processing easy. You can easily make the most important parts of your page the most interesting [...]
I have been bogged down trying to write an explication of the landing page that I built for the SEOmoz competition. I have been very busy lately with two very exciting clients and I have not been satisfied the results of my break down of the page so I am taking a different approach.
One of [...]
