Hundred Dollar SEO

Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:

Is the whole page focused?
Does the message match the [...]

Congratulations to Paul Robb, who won the competition, beating my entry by 0.14%.
It is exciting that the two entries were so close that SEOmoz had to extend the competition by 3 weeks to reach confidence on which had a higher conversion rate. Both of the entries made significant improvements over the original — increasing the [...]

The simplest answer is now. Most e-commerce companies are coming into the holiday high season. Even though most people complain about seeing Christmas decorations too early many have already started shopping. And you should start thinking about your promotion that will be going into effect in October and November.
August is a good time to test [...]