Hundred Dollar SEO

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Does a combined Yahoo! Microsoft make sense? No probably not. Both have structural issues that make integration likely to compromise both of them. Neither company is particularly search motivated these days. They make money from advertising through their portal aspects, news, mail, etc. and search is just one of the channels. If […]

One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I’m not sure how I feel about the things that she points out.
The basic premise is solid — broad match can […]

Recently I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel comfortable showing it to a client who wanted to know more about buying online advertising, I would not recommend it for a beginner trying to learn how to use the system. A […]

After hopping on as an early adopter of Friendster and MySpace I was dubious of Facebook. But after weeks and weeks of hearing everyone talk about it, and repeated “I’ll Facebook You. What YOU aren’t on Facebook.” I have given in and built a profile.
One of the very first thing that the system introduced to […]

In PPC Competition Part 1 we covered how to eyeball the level of competition for ad space. In PPC Competition Part 2 we covered how to assess how much your competitors are bidding on your pay per click phrases, and potential hidden competitors. In this installment we will look at another of the tools that […]

As the landscape of search changes it becomes increasingly necessary for a robust traffic portfolio to include pay per click visitors. But how can you tell when you are looking at a “soft phrase” ripe to be exploited qualified visitors?
I am a fan of Vespa scooters — especially the Granturismo. So I am going to […]