photo credit: zen
Does a combined Yahoo! Microsoft make sense? No probably not. Both have structural issues that make integration likely to compromise both of them. Neither company is particularly search motivated these days. They make money from advertising through their portal aspects, news, mail, etc. and search is just one of the channels. If […]
Old-fashion Thinking Is Killing The Web
April 10th, 2008 1 Comment
Tags: Google · Microsoft · pay per click · PPC · Search Engines · Yahoo
Search Standards Protect Site Owners
April 7th, 2008 3 Comments
photo credit: Noah Sussman
Today there is a lot of coverage of SEO Standards. If you want a list of some recent articles visit this post at SEOmoz and Slightly Shady. I think that most of the people talking about standards are coming from the wrong position. They are largely talking about it from […]
Tags: content development · PPC · Search Community · Search Engines · SEO
Closing the Loop on PPC Pitfalls
March 4th, 2008 2 Comments
One session that I wish I had attended at SMX West is Avoiding PPC Pitfalls. One of the speakers, Amy Konefal of Closed Loop Marketing, put her Powerpoint online so I read through it. I’m not sure how I feel about the things that she points out.
The basic premise is solid — broad match can […]
Tags: Google · pay per click · PPC
