Hundred Dollar SEO

You Get What You Pay For

Hundred Dollar SEO header image 5

How Do .Gov Sites Use Robots.txt

July 2nd, 2008 No Comments

photo credit: ph0t0 {is on the move}
Looking back at some older post I revisited the SEOmoz post on government susceptibility to cross site scripting. The results of their test over 2 years ago make me curious how government sites interact with the search engines today.
So I went to Google and searched: “robots.txt” “disallow:” filetype:txt [...]

Tags:   · · · · · · · · · · ·

Will 2.0 Hit Search Engines?

May 5th, 2008 No Comments

photo by: baboon™
The withdrawal of Microsoft’s offer for Yahoo! will surely spark a quite a bit more content on what is the future of search. I can’t help wondering whatever happen to Search 2.0?
Way back in 2006 there seemed to be a serious play being made in alternative search engines. Almost 2 years later and [...]

Tags:  

Do You Have A Complete Strategy?

April 21st, 2008 1 Comment

photo credit: SuperFantastic
Search Marketing is more than just search engines. One of the most amusing things to me is when people boast that they get the vast majority of their traffic from Google — sometimes as high as 80%. It is difficult not to laugh at that. Having a business that is entirely contingent [...]

Tags:   · · · · ·

Old-fashion Thinking Is Killing The Web

April 10th, 2008 1 Comment

photo credit: zen
Does a combined Yahoo! Microsoft make sense? No probably not. Both have structural issues that make integration likely to compromise both of them. Neither company is particularly search motivated these days. They make money from advertising through their portal aspects, news, mail, etc. and search is just one of the channels. If [...]

Tags:   · · · · ·

Search Standards Protect Site Owners

April 7th, 2008 3 Comments

photo credit: Noah Sussman
Today there is a lot of coverage of SEO Standards. If you want a list of some recent articles visit this post at SEOmoz and Slightly Shady. I think that most of the people talking about standards are coming from the wrong position. They are largely talking about it from [...]

Tags:   · · · ·

Are You a Sellout?

April 1st, 2008 No Comments

According to a young woman I met this weekend you are, or will be. Everyone eventually gives up the long hard road to their dreams for the comfort of immediate reward. The real question is how much have you sold?
Search has 3 major players makers, rankers, and searchers

Makers build content: Bloggers, web designers, game makers, [...]

Tags:   · · · · ·

Cashew Objectification

March 31st, 2008 1 Comment

While attending a birthday party I overheard an interesting conversation between two of the participants. A man was telling, or trying to tell, a woman that you should avoid making things complicated. But in an attempt to say Eschew Obfuscation gave me my headline. He proved his point to me but confused the woman.
Keeping things [...]

Tags:   · ·

Does Context Affect Quality?

March 26th, 2008 No Comments

An excerpt from comments at Cornwall SEO March 7 - 11, 2008:
Carlos Del Rio:
The major weight of links and references are to things that are accessible, not exceptional. Pages that amass large amounts of links are often remarkable (comment worthy) content that is not on the high end of the value spectrum.
Lyndoman:
Carlos if something is [...]

Tags:   · · · ·

Vanessa Hudgens and Ashley Dupre Teach You About Search

March 13th, 2008 No Comments

How do search queries come into existence?
For anyone following Eliot Spitzer a new phrase appeared this morning Ashley Alexandra Dupre. Ms. Dupre is the second most searched term for March 13th on Google. She is the intended result of 6 out of the top twenty searches. Think about that for a minute, a significant portion [...]

Tags:   · · ·

Advancing SEO: Change the way you think

March 12th, 2008 1 Comment

Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:

Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there [...]

Tags:   · · · · · · · ·