Hundred Dollar SEO

Continuing from the understanding customers post, today I am tackling a more complicated explanation of buying decisions.
The temperament description is a common introduction to the concept of how people engage information. However, companies like Future Now internally use a more complicated system — like the Meyers Briggs Type Indicator. MBTI splits each of the temperaments […]

Continuing from Landing Page Types, I am going to cover customer types. Customers are more complicated than the landing pages, because there are many factors that create the mindset of each visitor.
I think the Eisenbergs have a reasonable approach to thinking about your customers. They use a modified Kiersey-Bates scale, separating people into four groups. […]

I haven’t written about landing pages in a while so I will cover a basic issue — the primary types of landing pages.
Stand Alone.
Most people have experienced this type of landing page. This is the type that is frequently employed by e-books and lead generation sites. All of the information is given in one location […]

How do search queries come into existence?
For anyone following Eliot Spitzer a new phrase appeared this morning Ashley Alexandra Dupre. Ms. Dupre is the second most searched term for March 13th on Google. She is the intended result of 6 out of the top twenty searches. Think about that for a minute, a significant portion […]

Michael Martinez paints an admittedly arrogant picture of Advanced SEO tactics. Certainly he has gotten his hands dirty in the search optimization business, but his advice is more like Zen gardening than in the trenches warfare.
Mr. Martinez’s guide to Advanced SEO:

Advanced SEO plans for a minimum of 12 months (or 4 seasons)
No problem there […]

I want to give you a visual representation of how people build websites. There are some trends that you see when you start playing with people’s sites, they resemble a dog in some fashion. Here are some of  the dogs out there and how to improve them.
Corgis - Plenty of content, spotty design.
Photo by: […]

On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. […]

I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things […]

Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:

It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text […]

Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point […]