On Friday I made the claim that SEO is by definition antagonistic to search engines. That the work that search marketers, including me, do takes advantage of any current state in search technologies to improve the search traffic of our clients.
“We as an industry are 100% counter productive to the goal of the search engines. [...]
How SEO Changes Search Engines
February 25th, 2008 1 Comment
Tags: Design · Google · Search Engines · SEO
SEO Irony
February 22nd, 2008 9 Comments
I just read an article that make me happy ( a response to this). Rand Fishkin disputes the thoughts of Micheal Martinez. The quick recap: Rand loves links, Micheal hates them. Both men have accomplished commendable things on the web. I worked with Micheal for close to a year and I have seen the things [...]
Tags: Linking · Search Engines · SEO · Yahoo
Real Recommendations For Landing Page Tests
February 20th, 2008 4 Comments
Yesterday I read 13 Sure Signs Your Landing Page is a Turn-Off. It purports to be good advice for building better landing pages. It is not authoritative general advice, it is Skellie’s personal biases.
They are as follows:
It can be measured in feet.
It Has Extra Special Sentences Where Every Word Begins With a Capital Letter.
The text [...]
Tags: conversion · Design · landing pages · SEO
The SEO World According to Carlos
February 19th, 2008 No Comments
Carlos Makes Kim Krause Berg Laugh
Apparently Kim and I both share a warm spot for water avian in ball gowns:
I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point [...]
Tags: conversion · Design · SEO
SEO and Usability: Don’t Beat a Dead Horse
February 18th, 2008 No Comments
One resource on the Internet that I appreciate, but don’t participate in anymore, is Cre8asiteForum.com. I recommend it to a lot of people, but I think it has been almost 2 years since I have left a comment there. Some very bright people with a variety of skills discuss the issues that you probably run [...]
Tags: Design · landing pages · SEO
Optimizing for News and Video Search
February 15th, 2008 3 Comments
To thank Randy Ray for his many comments I am going to tackle video and news search today.
Optimizing for video searches.
Videos search should be approached in a very similar manner to searches for images.
Use standard coding — for videos that is <object>. Include size parameters for the object and <title> attribute, <name> attribute, and <standby>.
Surround [...]
Optimizing For Image Search
February 13th, 2008 2 Comments
Yesterday I put up a quick post about Alt Tags and Image Search. Today I want to offer a more robust description of what you can do for image search. First the prevailing opinions on what affects image search.
Insert keywords into your alt tag.
The first step is including keywords in your alt tag. Images [...]
Use of ALT Tags
February 12th, 2008 1 Comment
Recently I have been receiving a growing number of visitors through Google Image Search. So I am going to talk a bit about the difference between search and image search.
One of that first differences it that what you call your images, file name and alt text, is not the only factor in the ranking for [...]
Tags: conversion · Google · SEO
Cheap SEO - How To Do SEO With 100 Dollars
February 8th, 2008 7 Comments
Originally I was going to do another site review like the one for Zappos, but I have a friend coming in from out of state so I decided to spend some extra time cleaning.
So I am revisiting the original inspiration for this site, my answer to the question of Cheap SEO.
You get what you pay [...]
Tags: Analytics · Google · SEO
Sexiest Man In SEO
February 8th, 2008 Comments Off
I am a former teacher and part-time artist. I love to travel and enjoy any excuse to go somewhere new or try something I have never done before. Current goals include a trip to Europe and the completion of a photography project that is in the planning stages. I am a fan of gold sprints [...]
Tags: Analytics · conversion · SEO