Checking my links today I discovered two strange looking links. Apparently someone republished my review of Zappos (note: I they actually took the internal linking post) as theirs, which was subsequently scraped and attributed to the first person.
This left me confused and a bit derailed from my original blog idea, I forget what I was [...]
Continuing from my post on nofollowing internal navigation I want to discuss, theoretically, how to design internal structures to selectively drive value. This will necessarily be a partial explanation because I am not going to cover content issues, only links structure. As such don’t throw these recommendations at your favorite site unless you are sure [...]
Use of nofollow has been a hot topic last week, SEOmoz tentatively claimed that nofollow changes in their architecture may have been the reason that they saw an increase in search traffic over the last few months. Tempers flared in the comments and many people responded directly about PageRank sculpting and siloing some people responded [...]
Back in November I asked a friend of mine, Gabriella Cook, to review some sites to see a non-search-marketer’s take on some of the sites that I love or hate. Following is her take on Zappos.com:
For the weathered shoe shopper, Zappos.com is a godsend. With their endless inventory and countless categories, a shoe connoisseur can [...]
And for you humor junkies:
Join the revolution demand a SEO standard. Also help me come up with a better mascot.
Today I started my daily blog reading with SlightlyShady’s primer for black hat networks and decided to travel through the blogroll and comment links. Every once in a while it is good to stretch into the corners of the business that I don’t read often. I found that many of these people frequent SEO-Theory. I [...]
At the risk of butchering a statistical principle I will explain how search engines can determine the quality of links.
Search engines have a difficult job to perform. They need to take quantitative values (data points) and fulfill a qualitative criteria, users’ value of relevance. To accomplish this the search engines create algorithms — sets of [...]
Recently I have been putting much of my blogging energy into a series at SEOmoz. Today the series has come out:
Which Do You Need Customers or Traffic
Designing To Make Customers
I am going to be switching gears here to put out post more like those, that is longer in-depth posts. Please leave comments to let me [...]
Jessica Bowman, the in-house SEO evangelist at Yahoo!, posted and article on where SEO belongs in the development cycle of a website. Here answer is, apparently, everywhere. She suggests that search optimization concerns should be addressed through out the process, especially at the beginning when you are setting goals for projects, at change points, and [...]
In response to a question asked by AnnSmarty at SEOmoz I want to talk a bit about the difference between color for branding and color for conversion.
Color for branding - When choosing color for your website scheme, logo and business collateral you are most concerned with the psychology of color. Does blue make you trustworthy, [...]
