Jessica Bowman, the in-house SEO evangelist at Yahoo!, posted and article on where SEO belongs in the development cycle of a website. Here answer is, apparently, everywhere. She suggests that search optimization concerns should be addressed through out the process, especially at the beginning when you are setting goals for projects, at change points, and [...]
In response to a question asked by AnnSmarty at SEOmoz I want to talk a bit about the difference between color for branding and color for conversion.
Color for branding - When choosing color for your website scheme, logo and business collateral you are most concerned with the psychology of color. Does blue make you trustworthy, [...]
Micheal Martinez is an interesting fellow. He writes expansively. Most days he puts out more written content than I put out in a week, and today is no exception. I actually have a little trouble reading his entries because of the small type and compact organization — but that is beside the point. Today he [...]
Most web users have short attention spans. So you need to cater to this in your design and copy on landing pages.
For design this means generally means minimalism. Reducing the number of color that you employ make the visual processing easy. You can easily make the most important parts of your page the most interesting [...]
Because of my interest in the lovely and talented Vanessa Fox, and her blog Vanessa Fox Nude I have become entwined in the reputation of both Vanessa del Rio, to whom I am not related, and Vanessa Hudgens, who I have never met. All from a comment “The beautiful and talented Vanessa Fox, who I [...]
People like pictures. People like graphs. Most people don’t like reading.
Google verifies that I was right about locations appearing in AdWords ads because of GeoTargeting.
We show the name of the region or city based on the Internet Protocol (IP) address of the user. For example, if you target both Madrid and Barcelona, a user located in Madrid sees the word ‘Madrid.’ A user in Barcelona [...]
I have been bogged down trying to write an explication of the landing page that I built for the SEOmoz competition. I have been very busy lately with two very exciting clients and I have not been satisfied the results of my break down of the page so I am taking a different approach.
One of [...]
Bob Massa wrote an entertaining and incisive response to checklists about choosing an SEO. It inspired me to look into what other people are saying about landing pages. E-consultancy and Digital Web Magazine do an adequate job of starting the discussion.
Digital Web asks some good questions like:
Is the whole page focused?
Does the message match the [...]
I am a bit behind schedule making a post about the choices that were made on for the landing page contest, and the process of putting together the entry. I have been having issues with WordPress. I tried using SEO Title Tags to change the title of my pages. I was not impressed with the [...]
