Do you optimize your ads for pay-per-click manually? You should.
Both AdWords and Yahoo! Search Marketing offer a convenient option to “Optimize” ads.
Yahoo! :
Google:
It is tempting to use these option if you are new to the system, but they do not have your best interest in mind. Both systems will skew the ads they serve based [...]
Tags: conversion · Google · Yahoo
Micheal Martinez is an interesting fellow. He writes expansively. Most days he puts out more written content than I put out in a week, and today is no exception. I actually have a little trouble reading his entries because of the small type and compact organization — but that is beside the point. Today he [...]
Tags: conversion · Google · SEO · Yahoo
Google verifies that I was right about locations appearing in AdWords ads because of GeoTargeting.
We show the name of the region or city based on the Internet Protocol (IP) address of the user. For example, if you target both Madrid and Barcelona, a user located in Madrid sees the word ‘Madrid.’ A user in Barcelona [...]
Recently I have been reading some very opinionated posts. Here is a round up polemics in the past two days.
Micheal Martinez comments on SEO Idiocy highlights the concept of forum/blog gurus, and a strong stance on the purpose of SEO.
SEO is not, never has been, and never will be about making money. Search engine [...]
